Argument analysis Essay Example | Topics and Well Written Essays - 1000 words

Argument analysis - Essay Example It has been proven that obesity is connected with how easily affordable unhealthy foods are in comparison to fruits, vegetables, and healthier meats. However, there is nothing to suggest that only poor people are the ones buying the foods that are bad for the human body. Most people, regardless of their economic status, enjoy the tastes of many of these fattening snacks, such as chips and candy, and obtaining these has nothing to do with cost. If anything, if a person is rich or poor will only determine how many bags of chips or other unhealthy foods they will buy; a rich person is more liable to buy more since they can afford it. Since poor people can afford less, more of their money would go towards proper foods, like meats, instead of junk foods that cannot make meals. Cullen brings up the point that there are more convenience stores and gas stations than there are grocery stores. Convenience stores and gas stations carry only a small variety of food, â€Å"Chef Boyardee but not baby carrots (Cullen).† In lower-income neighborhoods, these places might be more common than a grocery store, but that does not mean that poor people are unwilling to drive a few extra miles to shop at a grocery store. When most people go shopping for food, regardless of the money they have, they go where they need to so that they may get what they want. If poor people want steaks, they will go and buy steaks; if rich people want hotdogs, they will buy hotdogs. Being rich or poor has nothing to do with the type of food people are willing to eat, and therefore cannot be considered a cause of obesity. Regardless of how much money a person is making, obesity is everywhere, and I find it hard to believe that every one of these obese people is poor. Each person, taking away the factor of money, will have similar eating habits as someone else. Poor people may prefer the cheaper food, but rich people can still afford more, especially of the cheap, unhealthy food. Though Cullen makes many good points, a lot of them seem to be assumptions or opinions. Her argument could be strengthened if she used citable facts and statistics to prove her points. When Is Thin Too Thin? The fashion industry is an important one, designing and displaying the fashion that will one day grace the presence of our outlet malls and fashion boutiques. Fashion models are used to present those clothes in the way that their designers intended them to be worn. As Eric Wilson points out in his article â€Å"When Is Thin Too Thin?,† part of the vision of these designers involves ghastly underweight women as the models to display these fashions. The designers of these fashions, as well as many of the agents that hire the models, claim that there is nothing wrong with the weight or health of these women. This is despite the fact that prospectors at fashion shows have the ability of counting every rib on many of the models. Beauty has blurred the line between healthy and unhealthy, and this perception needs to change. â€Å"Underweight models [and] fashion shows perpetuate an unhealthy image of beauty, encouraging eating disorders among young women (Wilson).† Women are staving themselves for their work and they are being praised for it, receiving positive feedback and proclamations of beauty. Unfortunately, this is not even the worst part. Shockingly enough, many

Propaganda Essay Example | Topics and Well Written Essays - 1000 words

Propaganda - Essay Example Propaganda The word ‘propaganda’ was defined by Linebarger (1954) as consisting of â€Å"the planned use of any form of public or mass-produced communication designed to affect the minds and emotions of a given group for a specific purpose, whether military, economic, or political" (p. 39). With the definition, one could effectively present an analysis of an advertisement that has been recognized as one of the best viewed ads of 2011: â€Å"Volkswagen’s â€Å"The Force†, in which a young Star Wars fan tries to use â€Å"The Force† on his father’s new Passat† (Holmes, 2011, par. 2). The advertisment definitely falls under the definition of a propaganda in terms of using mass-produced communication through the television and posting online with the purpose of eliciting emotion from the audience regarding the launching of 2012 Passat. In this regard, the paper aims to proffer issues pertinent to an analysis of the ad according to the foll owing categories: context, ideology, visual appeals, language, identification and otherness. The main message of the ad would be discussed as well as its effectiveness in eliciting emotional appeal from a wide range of audience. Context The ad was created by Interpublic Group's Deutsch Inc.'s Los Angeles office and was released online on February 2, 2011 (Hall, 2011). It was created for the Super Bowl, but, according to Holmes (2011), â€Å"VW had posted the clip online two weeks before the sporting event — allowing the clip to rack up 10 million views before it ever aired on TV† (par. 2). It was reportedly posted in YouTube and has topped the most viewed and shared branded video totalling â€Å"4.71 million social media shares and 46.05 million views since its online release† (Hall, 2011, par. 1). Description of the Ad? The advertisement began with the famous Star Wars music at the background and a boy in a Darth Vader suit walking along the hall of their home trying his supposed telekinesis powers on different objects: the stationary bike, the dog, the washing machine, a doll seated on a bed, and even a plate of sandwich that was reluctantly pushed over to him by his mother – all to his dismay and disappointment. When he heard his father’s car coming through the driveway, he immediately tried his power on the new Passat. Without his knowledge, and as observed by his parents over the kitchen window, his father used the remote control to start on the ignition of the Passat to coincide with his prodding for ‘the force’ - in total amazement and surprise of the boy. ?Message The message of the ad was that the vehicle responds to the needs of the family, including an unsuspecting boy – who wanted to test if he has any powers on objects. By responding to his efforts, the new Passat would be emotionally appealing to the boy and to the whole family. As reported by Pathak (2011), its creator, Mike Sheldon, CEO of Deutsch LA, the West-Coast arm of Deutsch Inc., disclosed that the main message of the ad was to focus on tapping â€Å"into humanity rather than sheet metal. "We've got every element, from John Williams’ music to a cute six year old," he said. "The Passat is a family car, it's new this year and we have to reach those people"† (Pathak, 2011, pars. 11 & 12). Ideology The basic ideology that framed the worldview in this ad is the human appeal provided by the new Passat by being packaged as a family car – more than seeing it as a piece of steel parts and for its functionality. By using a boy and the appeal of the Star Wars character, Darth